British Airways Social Media
In 2010, British Airways was ready to establish a tight-knit social media footprint. Marketing channels like Twitter, Instagram and others were relatively new and companies were struggling to figure out how to manage their share of voice. We laid out a best practices guideline and presented to BA senior management in New York. It was a 2-step strategy to educate the team on the how and why of each channel along with an implementation plan.
In October of that year, we held a meeting with senior management to lay out what each social platform was good for and how to manage their brand with a consistent voice.
Establish a digital voice in line with the brand.