During logo exploration we kept coming back to why cannabis is medicine. We wanted to represent its immense medical benefits with a simple, timeless mark. The ACC’s focus was more on natural integrative medicine, which expanded the universe to include other sources of medicine besides cannabis. After multiple rounds of exploration we landed on a mark with double meaning. It’s a tree, the universal symbol of plants. But it’s also a drop of oil, which could symbolize anything from cannabis oil to essential oils. All were part of the ACC repertoire.