Oregon Ducks Brand Design
After wrapping up the Denver Broncos identity, NIKE chairman Phil Knight approached the NIKE Team Sports design team and asked for a new futuristic brand for the University of Oregon Ducks.
The inherent challenge was to make a team called the ‘ducks’ look cool. More importantly, the goal was to create an image that would attract top tier talent and make the University of Oregon a national title condender.
As a former University of Oregon architecture student, Bakas was able to step into the lead designer role on this project and work across multiple NIKE departments to create a forward thinking head-to-toe design package that would grow into one of college football’s most iconic brands.
The graphic language for the University of Oregon features the ‘O’ combining the shape of the university’s legendary track and the shape of Autzen Stadium’s footprint.
NIKE has always excelled at technological advancements in sports. We wanted the University’s identity to represent the connection with sports and technology.
When we were looking at the color scheme, I had an “a ha!” moment while eating lunch out near the lake on the NIKE campus. I was staring at this mallard waddling around trying to figure how to make a duck look cool. The iridescent color of his head reminded me about Chroma-Flair car paint we had seen at the Detroit auto show earlier in the year. That’s the paint that could shift color.
Lead Designer – Rick Bakas
Senior Designer – Michael Scheible
Additional Design work by Eric Bodamer
Apparel Designer – David Turner