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Denver Broncos Identity Design
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.4.5″ custom_padding=”8px||0px|||”][et_pb_column type=”4_4″ _builder_version=”4.4.5″][et_pb_divider color=”#d7be69″ _builder_version=”4.4.5″ max_width=”20%” module_alignment=”center”][/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.5″ custom_padding=”||8px|||”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.5″ custom_margin=”-10px|auto||auto||”][et_pb_column type=”1_2″ _builder_version=”4.4.5″][et_pb_text _builder_version=”4.4.5″ header_font_size=”48px” header_2_font=”Georgia||||||||” header_2_font_size=”36px”]Project Brief
[/et_pb_text][et_pb_text _builder_version=”4.5.1″ text_font=”Georgia||||||||” text_font_size=”18px”]In 1996, Pat Bowlen of the Denver Broncos came to NIKE and said, “I want a horse that looks like it’s going to kick your ass”.
A small group of core designers took on the daunting task of creating a swoosh that was a horse. Through careful consideration, we were able to understand the Denver Broncos’ story as well as everyone in the organization.
For Bakas, it was a dream come true. He was born and raised in Denver and has been a fan of the team since 1970.
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The Solution
[/et_pb_text][et_pb_text _builder_version=”4.5.1″ text_font=”Georgia||||||||” text_font_size=”18px” hover_enabled=”0″]The resulting identity reflected a native american legend of a ‘ghost horse of the plains’. A horse so spirited, it couldn’t be tamed by man. That’s why the horse is white—it’s a ghost.
And the eyes are the windows to its soul. The soul is full of fire bubbling beneath the surface like a volcano, one of nature’s greatest uncontrollable forces. That’s why orange is a key color to telling the Denver Broncos’ story.
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